Most early products fail because teams try to prove everything at once. I find the bets that unlock everything else — and sequence them so you're generating signal, not burning runway.

Progressive unlocking, not big-bang launches

I identify the core product investments that open up use cases and segments over time — instead of trying to serve everyone on day one. First 30 days: I scope you down to the thing worth shipping. Not the full vision — the slice that generates real signal. Then we build that.

I also care whether the empty state is embarrassing. Product judgment and design judgment are the same muscle — most PMs just stopped training one of them.